Over the last couple of days the twitter world has been flooded with messages talking about how the Department of Tourism failed to impress the tourism sector and even stating that it is still open for consultation.
The DOT recently launched the Pilipinas Kay Ganda campaign and nobody or at least the private sector is not happy with it. Questions like why is it in vernacular? it doesnt mean a thing to foreigners, its not that catchy.
Being compared to the WoW Philippines campaign which was even considered as one of the most recallable and strong slogans there is in an tourism congress. It was not strong enough to even catch the local tourists interest and excite them.
I personally think that Ace Durano should be hired back. I believe that we need a young and dynamic tourism leader. I like the way he promoted the Philippines when he was secretary.
So how about you? what is your take on this? how do you want the Philippines to be promoted? or are you satisfied with the Pilipinas kay Ganda campaign?